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What the package includes
Visual Materials
- Reception mat promoting 5 stars of pet ownership
- 2 consultation table mats promoting dental health
- 6 poster hanging display promoting your chosen 5 stars of pet ownership (uses professional hanging display)
- Wall display outlining the 5 stars of pet ownership for the consultation room
- Chocolate stars to introduce the loyalty program to your clients
- Client loyalty cards to record purchases
- Client loyalty card folder for storage of your cards
- 5 Star Pet Owner reward for acknowledgement of your best clients (keyrings or leads)
- A Frame sign as a way to acknowledge your best clients and advertise in-house promotions
- Back on the Road books for increasing compliance and educating the whole family
- Floor sticker - lounge room rug outlining Heartworm disease/blood testing (your choice)
- Nutrition price cards with holders to encourage purchases of larger bag sizes
- Staff badges introducing your loyalty program
- 12 months of internal promotions for you to run in house
- Loyalty program display for you to organise promotional events for your 5 Star Pet Owners
- Shelf organisers to give your display a professional look and assist in inventory control
Training
- Comprehensive manual to work through to help implement the program into the practice
- Product knowledge to assess staffs knowledge. This is a Crampton Consulting Group course module which is completed on line.
- Support and follow up telephone calls to ensure you are successful - Service from Crampton Consulting Group
- Comprehensive spreadsheet to record sales and progress - Crampton Consulting Group
- Access to the members area of the 5 Star Pet Owner website for 12 months. This will include updates, tips & tricks, new ideas and additionals to the program
- Periodic discounts on printing requirements from Sambo printing which will be exclusive to 5 Star Practices. You will also qualify for free downloads with forms you can use in the practice and for your displays.
- Comprehensive report on your waiting room. How you can improve sales and where to place your tools provided from the program.
The veterinary industry now faces a lot of competition for Over The Counter (OTC) sales , so a program like this has never been more essential for your practice. Stop watching your sales stagnate or decline. Over the counter sales increases client dollar per spend and requires very little effort so keep the sales in the practice. Increasing veterinary services will usually require increasing staff hours however increasing OTC sales requires no additional spend.
The 5 Star Pet Owner Program will cover most of your marketing - both internal and external for 12 months. We know that most practices don't have a Marketing plan for the future due to lack of time so we've done most of it for you. All you need to do is make it part of your daily practice life and watch your bottom line increase. Sales and Marketing never got easier.
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